Global, multi-platinum artist and entrepreneur to join as a Founding Member of VENU’s Advisory Council.

COLORADO SPRINGS, Colo., November 13, 2025–(BUSINESS WIRE)–Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), the fan-founded, fan-owned, and artist-inspired company building, owning, and operating reimagined premium live entertainment and hospitality destinations across the nation, announced today that global, multi-platinum recording artist and seasoned entrepreneur, Niall Horan, has become a shareholder and strategic partner of VENU. As a partner, Horan will serve as a founding member of the company’s advisory council, joining fellow founding member Dierks Bentley in a collective dedicated to shaping the future of live entertainment and advancing VENU’s fan-first, artist-driven vision for the industry.

With a decade of global hits, sold-out tours, and millions of fans worldwide, Horan has developed a rare understanding of what truly matters to both artists and audiences. From his start with one of the most successful groups in music history, One Direction, to his celebrated solo career as a singer-songwriter, he has built a reputation for authenticity and connection. Beyond music, Horan’s entrepreneurial work reflects his drive to create opportunities for others, from cofounding his sports agency Modest! Golf Management in 2015, to investments in TGL’s Boston Common Golf and Whoop via his investment company Greenbridge Ventures, and most recently, his role as a coach on The Voice USA. Together, these ventures highlight his passion for mentorship, creativity, and the next generation of talent.

“My whole career’s been built on that belief and a drive to make something special for the fans who make it all possible,” said Horan. “Music’s always been about connection — it brings people together no matter who they are or where they’re from. Joining VENU as a shareholder and advisory council member is a chance to help strengthen that bond, push the boundaries, and create something amazing for both artists and fans. I couldn’t turn that down. I really appreciate the opportunity and the chance to work with J.W. Roth and the incredible team at VENU.”

“Having Niall join VENU is an incredible moment for us and our shareholders,” said J.W. Roth, Founder and CEO of VENU. “He’s not only one of the most respected artists in the world, but also a thoughtful businessman and mentor who understands the power of what we’re building. His vision, his leadership, and his belief in creating something lasting align perfectly with what drives us every day, to change the way the world experiences live music and to leave behind a legacy we can all be proud of. I’m thrilled to have him on the team. Niall, grab a shovel, my friend, let’s build this thing together.”