VENU, the disruptive live entertainment company changing the way fans experience concerts, today released innovative multi-season renderings for its Sunset Amphitheater projects in McKinney, Texas and Broken Arrow, Oklahoma.

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The newly released renderings highlight VENU’s revolutionary approach to amphitheater design, featuring advanced engineering solutions that solve the traditional limitations of outdoor venues. Both locations will incorporate cutting-edge wind wall technology, integrated radiant heating systems and protective canopied roof structures – setting a new standard for comfort, weather protection and multi-seasonal functionality in the live entertainment industry. “We set out to create more than amphitheaters—these venues redefine the very meaning of premium in live music,” said Jeff Crocker, Owner and Project Lead at BCA Studios Architects. “Every detail, from the structural engineering to the guest amenities, is being considered through the lens of fan experience.”

“These renderings illustrate a pivotal moment for the future of outdoor entertainment,” said J.W. Roth, Founder, Chairman & Chief Executive Officer of Venu Holding Corporation. “We’re not just building amphitheaters; we’re reimagining what’s possible when you combine innovative design with an unwavering commitment to the fan experience. The multi-season capabilities of these venues are absolute game-changers, allowing us to deliver world-class live music 365 days a year while striving to ensure every guest enjoys optimal comfort and protection from the elements.”

Revolutionary Multi-Season Design Features

Both Sunset Amphitheater locations showcase breakthrough design elements that enable true year-round activation:

Wind Wall Technology: Strategically designed large-scale wind walls that reduce harsh winds while controlling temperature and containing sound within the venue, creating a more intimate and immersive experience for guests. “From the beginning, we envisioned the wind walls as more than functional architecture,” said Crocker. “They are designed to create new innovations and immersive experiences in an outdoor environment. By integrating dynamic lighting and video, the walls transcend their practical purpose, becoming part of the performance and carrying the energy of the stage into the architecture itself.”

Canopied Roof Structure: An innovative canopy that offers protection from rain and harsh weather while preserving the open-air concert atmosphere. Integrated heating elements provide consistent warmth during colder months, ensuring comfort and usability year-round.

Flexible Multi-Configuration Staging: Adaptive staging capabilities allow venues to seamlessly transition between full-capacity major productions and more intimate events, maximizing programming opportunities throughout all seasons.

The Sunset Amphitheater at McKinney, Texas, is under construction with an anticipated 2026 opening. It represents one of VENU’s most ambitious and luxurious developments to date. The venue sits on 46 acres at the northeast corner of US Highway 75 and State Highway 121, strategically positioned to serve the greater Dallas-Fort Worth metro area. It will feature a 20,000-seat capacity at full configuration, with an innovative multi-seasonal setup that can accommodate approximately 5,000 guests for more intimate events. Premium amenities include Luxe FireSuites with natural gas-powered fire pits, and the exclusive members-only Aikman Club, created in collaboration with NFL Hall of Famer and EIGHT Elite Light Beer Founder Troy Aikman.

The Sunset Amphitheater at Broken Arrow, Oklahoma is also scheduled to open in 2026 within the Broken Arrow Events Park serving the Tulsa market. This state-of-the-art venue will feature a 12,500-person capacity with best-in-class hospitality offerings on 15 acres. The amphitheater will include 238 Luxe FireSuites, and the exclusive members-only Aikman Club will offer 175 lifetime memberships. Upper and lower bowl seating and a general admission lawn area provide diverse options for every type of concertgoer. The venue’s design and capabilities position it as the most luxurious and hospitality-focused music venue in the Tulsa area.

“These multi-season amphitheaters represent the future of live entertainment,” added Roth. “By eliminating weather as a barrier to great concerts, we’re able to deliver more shows, attract bigger artists and provide fans with unforgettable experiences every month of the year. This is a true game-changer for the industry and for the communities we serve.”

Both venues are being developed in partnership with industry leaders including Troy Aikman and his EIGHT Elite Light Beer, and Aramark Sports + Entertainment, ensuring world-class operations and programming.

For more information about VENU’s innovative amphitheater projects visit https://venu.live/ and to view the new multi-season renderings, visit Broken Arrow and McKinney.

About Venu Holding Corporation

Venu Holding Corporation (“VENU”) (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

About BCA Studios Architects

BCA-Studios Architects is an award-winning architectural firm with over 30 years of experience in hospitality, entertainment, and hotel design across the United States. Partnering with VENU, BCA Studios brings proven expertise in venue and guest experience, creating innovative, high-performance environments that inspire connection, elevate performance, and redefine the future of live entertainment.

Forward Looking Statements

Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.